Email Subject Lines That Actually Get Opened (And How to Write Them) I’ll be blunt: most people write awful subject lines. They just do. I mean, you probably have 200 unopened emails in your inbox right now. Think about it. Why didn’t you open them? Because the subject line gave you zero reason to care. The truth? Your subject line is like the doorman to a nightclub. If he doesn’t like your look, you’re not getting in. Doesn’t matter how good the music inside is, or how cheap the drinks are. No entry. So if you want your emails read, if you want clicks and conversions, if you want people to actually look forward to what you send, you need to master this one skill. Writing subject lines that actually grab attention. Why Subject Lines Carry All the Weight Here’s the thing: I used to spend hours (literally, HOURS) obsessing over the content of my emails. I’d polish every sentence, drop in clever CTAs, and hit send with a smug little smile. And then, nothing. Crickets. Why? Because o...