How to Write Emails People Feel Were Written Just for Them Have you ever opened an email and thought, "This person gets exactly what I'm going through"? Then you've probably opened another one five minutes later that started with "Dear valued subscriber" and deleted it before you reached the second sentence. The difference is rarely better grammar or fancier copywriting. The difference is connection. People don't stay subscribed because your emails are perfectly written. They stay because your words make them feel understood. One of the biggest misconceptions about email marketing is that you need to write to thousands of people at once. The truth is that the best emails feel like they were written for one person sitting across the table from you. If your readers feel like you're talking directly to them, they'll keep opening your emails. Here's how to make that happen. Picture One Person Before writing anything, imagine one real person. No...