Why Selling Less Often Can Increase Revenue When people first get into affiliate marketing or online business, one piece of advice seems to appear everywhere. Sell more. Promote more. Mention your offer in every email. Post more links. Ask for the sale every chance you get. At first glance, it sounds reasonable. If people need to see your offer before they buy, surely showing it more often must increase sales. But in many cases, the opposite happens. The more frequently you try to sell, the easier it becomes for your audience to ignore you. Ironically, selling less often can actually increase your revenue because it changes how people feel every time they hear from you. People Don't Want to Feel Like Targets Think about the emails you enjoy receiving. They probably teach you something. They make you smile. They solve a problem. They share an interesting story. Now think about the emails you delete without opening. They're usually obvious sales pitches. If every email from someo...