The Difference Between Publishing and Building Assets If you spend any time in the online business world, you'll hear people talking about creating more content. Publish more blog posts. Upload more videos. Send more emails. Post more often on social media. Content is important. There's no question about that. But there is a big difference between simply publishing content and building assets. One disappears almost as quickly as it arrives. The other continues working for you long after you've moved on to your next project. Understanding that difference can completely change the way you build an affiliate marketing business. Publishing Is an Event Think about a social media post. You spend time creating it. You publish it. For a few hours or maybe a few days, people see it. Then it slowly disappears beneath thousands of newer posts. The same often happens with news articles, trend-based videos, and temporary promotions. They're events. They exist for a moment before f...